Seniors who have completed the prerequisite Marketing course(s) during their junior year are eligible for this program.  Students with a career interest in marketing, management or an occupation which requires knowledge of marketing should enroll in this program.

Competencies are attained in the following areas:

  • Economic Foundations
  • Communications and Interpersonal Skills
  • Professional Development
  • Marketing, Management and Entrepreneurial Foundations
  • Distribution
  • Financing and Pricing
  • Marketing Information Management
  • Product Service Management
  • Promotion and Selling

  • Entrance Criteria
    • Senior status
    • Display a genuine interest in the Marketing Pathway
    • Interview effectively and are hired in a Marketing position
    • Maintain a high level of attendance in school and on the job
    • Secure transportation to the job
    • On-track for high school graduation
  • Courses
  • Students take courses at their high school that are part of the program of study for marketing that provide the related classroom instruction needed to compliment the worksite training. Such courses can include:

    • Marketing
    • Advanced Marketing
    • Retail Management
    • Sales and Marketing
    • Marketing I & II

    Talk to your School to Career Coordinator or Marketing Instructor for further information.

  • Employment
  • The worksite can be a local retail and/or service business or a manufacturer who provides the student with a variety of marketing and sales training opportunities.  The employer also works with the school to coordinate the training and evaluation of the students’ job performance to obtain the State Certified Marketing Certificate.

    The student’s time to work is flexible, depending upon the work site and the student’s schedule. They should be employed a minimum of 10 hours a week and should be employed for the entire school year.  They are to be paid the same wage as all other beginning employees within state and federal guidelines.  The employer also evaluates the student on a quarterly basis. The positions for these students are usually 2-3 hours a day after 1 p.m.

    Credit between school districts varies, but typically the student will receive 1/2 – 1 credit per semester for the work experience and the same for their classroom training.  All students should receive a wage according to the type of work they are performing.